Marketing Manager

May 8, 2017 | ByTina


Doosan Bobcat is an industry leader in the engineering, manufacturing, and marketing of compact and heavy construction equipment, attachments, air compressors, lighting systems, generators and articulated dump trucks. Doosan Bobcat is a global alliance focused on delivering best-in-class products and services.  It represents world-renowned brands, including Doosan, Bobcat, Montabert, Geith, and Doosan Infracore Portable Power.

Where ever you find us, you’ll hear the sound of progress, see the results of our people, and feel the rhythm of transformation in everything that we do. Doosan’s “2G strategy” represents our belief in the growth of business through the growth of people.  Doosan Bobcat is part of the Doosan Group, which employs over 35,000 people worldwide.


The Marketing Manager is responsible for using key market knowledge to execute communication and promotional tactics, allowing our customers to identify and differentiate product and channel advantages over the competition. This position leads the campaign planning process, develops and executes promotional materials and tactics which maximize return on investment and are consistent with the brand, annual operating plan and segmentation strategies.

This position manages a multi-million annual marketing budget; leads multiple agency staff in the development and execution of their annual marketing strategy; and partners with marketing, sales, aftermarket and other business functions to lead strategic marketing efforts in their respective areas. This position is both internal and customer facing and is responsible for moving others to action without direct responsibility for them.


Customer Value Proposition

  • Guide the development of features, benefits, application and results to the customer for the brand, products and channel support services.

Marketing Materials

  • Develop and drive Bobcat and Doosan’s overall marketing materials strategy, includingdevelopment of literature, brochures and multi-media.

Public Relations

  • Executes the public relations strategy for Bobcat and Doosan brands
    Appropriately represent Bobcat in in-person and on-camera interviews

Budget Management

  • Successful development and management of marketing and advertising budgets in excess of $5 million annually

Data Analysis and Management

  • Use marketing analytics to drive and maximize marketing communication efforts. Analyze retails and industry data to identify sales trends and conduct marketing planning and development.

Creative Planning and Execution

  • Lead development and execution of creative, including planning and execution of photo, video and other related efforts.

Marketing Campaign Strategy & Process

  • Develop and execute promotional campaigns, materials and tactics.
    Create and execute annual marketing plan. Lead multi-agency teams in development and delivery of marketing tools and processes.


  • Background in the manufacturing industry is strongly preferred.
  • Product operation experience is strongly preferred.
  • Demonstrates intimate knowledge of how to identify and leverage customer tendencies, unmet needs, product differentiators, and the strengths of the competition.
  • Demonstrate strong leadership, interpersonal and persuasive skills.
  • Experience developing and delivering marketing collateral
  • Must have or can obtain a Commercial Drivers License (CDL)
  • Demonstrated exceptional decision making capabilities and capable of self direction
  • Demonstrated strong financial acumen
  • Knowledge and understanding of marketing principles and strategies
  • Demonstrated strong project management experience.
  • Analytic capabilities


Business Administration – Bachelors Degree
Marketing – Bachelors Degree
Communications – Bachelors Degree


7>10 years experience
Travel: 10 – 24 %

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 704-883-3767.