GFMEDC Request for Proposals – Workforce Attraction Marketing Campaign
January 18, 2023 | Bylgnelson| News
The Greater FM EDC has been awarded a grant from the State of North Dakota to deploy a large-scale marketing initiative focused on regional talent attraction (recruiting additional workforce to the region).
Our goal is to recruit additional talent to the region with a multi-prong marketing plan focused on workforce attraction. Success would mean that we have a robust marketing and ad campaign that uses data to effectively target and message potential workforce (new residents) and pull them into an automated marketing funnel (through HubSpot). The campaign keeps them in the funnel until they apply for a job or meet with a liaison or local champion who will assist them with their needs in hopes of having them relocate to the region.
The RFP consists of five components. We invite agencies to submit proposals to one or multiple components.
We can provide you with the GFMEDC’s grant proposal and the Charter Agreement (being developed with Reach Partners) upon request.