GFMEDC Request for Proposals – Marketing Small Towns, Talent Attraction Campaign

The Greater FM EDC has been awarded a grant from the State of North Dakota to deploy a large-scale marketing initiative focused on regional talent attraction (recruiting additional workforce to the region).  

Our goal is to recruit additional talent to the region with a multi-prong marketing plan focused on workforce attraction and awareness of smaller communities throughout the region. Workers and families considering the Fargo Moorhead region may often hold misperceptions about living in a small town creating a barrier to success. Success would mean that we have a robust marketing and ad campaign that uses data to effectively target and message potential workforce (new residents) and pull them into an automated marketing funnel (through HubSpot). The campaign keeps them in the funnel until they apply for a job or meet with a liaison or local champion who will assist them with their needs in hopes of having them relocate to the region. If feasible, we’d like to incorporate some surveying to determine if we’ve changed their perceptions of small-town living.  

Proposals are due on June 27th. The project is expected to start July 2024 and, at this time, funds must be encumbered by June of 2025.