Our organization has spent the last several months reviewing our messaging and our brand position. We are very excited to reveal our new logo, which beautifully combines the strength of our EDC name with the vibrancy and energy of the Smart Move campaign while giving us the freedom to easily transition to many different communication formats and channels.
The new logo creates more consistent brand messaging while maintaining the strength and energy of our previous logos. Our organization is grateful to Flint for their work on this.
“The EDC needed a solution for what had become messaging confusion and this new logo does that quite effectively. It’s an attractive, vibrant logo – well done.” Denise Kolpack, SVP, Brand & Marketing Communications, Blue Cross Blue Shield North Dakota and GFMEDC Secretary.
“I think the new logo provides a much improved and easy to recognize graphical representation of the EDC. This new logo will make our communications more effective across the many different forms of marketing mediums. It looks great and will help us to promote the Greater Fargo Moorhead Region,” Randy Gerhold, Fargo R&D Site Leader, Microsoft and GFMEDC Board Chair.
It is important to note that this is not a name change for the organization, and that the organization’s name of Greater Fargo Moorhead Economic Development Corporation will still be used where appropriate.